Author Archives: David Guerrero

Reading time (3 Min) – Email and SMS campaigns can bring a huge profit towards your organization when done right. But when results are coming in, it causes frustration. Not to mention that your competitors are probably doing the same as you. But you religiously stick to your marketing strategy hoping for different results. And as we all know, doing the same thing over and over again, but expecting different results is the definition of insanity.

Reading time (5 Min) – As we near 2019, we come to realize how technology has impacted companies and their marketing strategies. Companies have developed different marketing tactics to promote themselves and generate some traffic towards their organization.