Reading time (8 Min) – All of these strategies have 1 thing in common, they all want you to reach your audience on multiple channels. The strategy comes into play with how you use each channel, and how they CAN be used.
Author Archives: Eduardo Lancara
3 Way to Improve Your Call Center Efficiency
Reading time (3 Min) – Customers often express that connecting with call centers can either be a smooth or messy experience. Consumer brand expectations have been increasing, they expect their problems to be handled pain-free and as
efficiently as possible. They appreciate and value good customer service. And if your call center doesn’t meet the consumer demands, then you’re at risk of losing your client-based to a competitor that can handle their problems. Brand loyalty is something that is hard to get, but easy to lose.
How to Send an SMS Re-targeting Campaign
Reading time (4 Min) – Marketers understand that there is a process when it comes to reaching out to customers through marketing campaigns. But sometimes, these initial campaigns aren’t enough for consumers to convert or make a purchase.
How SMS Complements Email Marketing
Reading time (3 Min) – Email marketing is one of the most popular methods marketers use to advertise their company. It’s a cheap and effective way to reach out to your customers, clients, or prospects. But as technology continues to change, so do consumers. Everyday more and more consumers prefer to be contacted via Text Message for certain offers or services.
Drips: All-In-One Marketing Tool
Reading time (4 Min) – In a perfect world, leads are ready to make a purchase as soon as you’ve contacted them. One message and boom. You have a sale. Sadly, that is hardly EVER the case. All consumers are different, some leads might need constant communication in order to make the full conversion you’re looking for.
