November 7, 2019

How To Send An SMS Campaign Safely

How To Use Go4Clients

November 7, 2019

How To Send An SMS Campaign Safely

How To Use Go4Clients

To some companies, SMS is one of their main marketing strategies. They send weekly blasts to their customers promoting products or services & in return they generate a healthy revenue. There are many positive outlooks to SMS marketing, for starters, consumers are starting to do EVERYTHING on their mobile device. So companies have taken advantage of this progression in society and started using it to their advantage. But to some companies, SMS marketing can be a scary, unexplored territory. They scare away when looking at some of the complications and laws there are behind it. It understandable, there’s lots of regulations to understand and it can be overwhelming & confusing. 

Too many acronyms to follow:
FCC, TCPA, ATDS, CTIA, DNC, SPAM,  PEWC, EWC, EBR

It’s understandable that some organizations would want to steer away from it. The last thing you want from a marketing campaign is a federal fine. But what marketers don’t know is how simple and safe SMS marketing is when done correctly. SMS best practices and regulations are similar to those in Email marketing. Here are is a series of 3 easy steps showing you how to send a Text Message campaign safely:

To begin, the most important thing is to have your CRM list organized. Have users separated between opted-in, opted-out, contacted, unsubscribed etc. This helps you understand how many customers can be contacted..

Now, let’s start reviewing your list. Just like Email campaigns, everyone in your database list has to have given their prior express written consent to be contacted via SMS for marketing or promotional messages from your company. 

Next step – It’s necessary to include an easy to understand disclaimer for consumers. Let them know that by agreeing, they will be contacted with Text Message marketing campaign from YOUR organization only. For best practice & brand trust, let users know that their information will never be sold to a third party.You can follow an easy double opt-in process to ensure your list is completely opted-in. Include an opt-in process on any non-mobile device to show users how to start receiving SMS marketing campaigns from your organization. You can do this via social media, email, Landing Pages, display marketing, radio, and more! 

The final step is to give a clear and easy way to unsubscribe from your marketing campaigns. When sending your text message marketing campaign, include a “STOP=STOP” or “STOP=Unsubscribe” so they understand there is a way to stop receiving these messages in the future. Don’t Spam your customers if they don’t want to receive any marketing messages from your company. You want to keep your positive brand recognition with all your customers.

Having your campaigns be integrated with your CRM data via API allows for automatic organization of your database. You can understand where each customer is in their customer journey or if they would like to stop receiving your promotional messages.This helps you improve your future campaigns to increase conversion rates.

Text message marketing has been around for a while now and many people have different thoughts on it. Companies can either love it, be scared, or think, “yea, we’ll try it out soon.” There is nothing to worry about if you follow our simple guidelines when launching an SMS campaign. Don’t fall behind on your competition while they’re actively sending integrated SMS campaigns.

Connect with Go4Clients to learn how you can safely start sending SMS, Voice and Email campaigns today!


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