Marketing is the way how customers and companies interact with needs and solutions. For most marketers the challenge is to understand what a specific customer needs and solve using a product or service. For achieving these huge tasks, marketers need several communication channels to reach their message and therefore achieve sales. To do this difficult task, marketers need automation in order to “automate” repetitive tasks and use that time to add value to the company by creating different strategies.
Also, in a highly competitive and digital world, after a communication is deployed, there is a lot of information and data resulting in bigger challenges, to gather and interpret this data in a correct way to move further the strategy. That’s the perfect moment for the power where Marketing Automation helps companies.
Go4Clients marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.
Some of these practices are possible at small volumes without software, but Go4Clients technology becomes essential with any scale and with the increasing number of channels marketers are required to manage.
With Go4Clients Drips Marketing Automation, marketers can have: A central marketing database, an engagement marketing engine and an analytics engine. Now you can deploy a multichannel campaign in Go4Clients, without several tools or hours of optimization work. You just select the message you want to send; Select the channels you prefer to deploy your communications and finally, enjoy the ride with automation.