Email marketing is one of the most popular methods marketers use to advertise their company. It’s a cheap and effective way to reach out to your customers, clients, or prospects. But as technology continues to change, so do consumers. Everyday more and more consumers prefer to be contacted via Text Message for certain offers or services.

Think about how many unread email notifications you currently have in you inbox. Some may have been sitting there for days, weeks, or even months. As you go over your inbox, you delete the unwanted ones to clean up the cluttered inbox. But you don’t sit there reading each email, you simply read the “Subject Line” to determine the destiny of the email.

This isn’t a problem with SMS. Think about the journey of an SMS when you receive it, how long do you let it sit there? If you are like most people, 98% of incoming SMS are read within the first 3 minutes of being received. While email open rate sits at an average ranging between 20-30%.

Although, we don’t want to discredit Email Marketing, for what it can accomplish. When done correctly with the right offer, right message, and right content; it can deliver a substantial ROI. Integrating SMS with your Email campaigns creates more opportunities for your customers to engage with you by adding that extra channel of communication.