How SMS Complements Email Marketing

Email marketing is one of the most popular methods marketers use to advertise their company. It’s a cheap and effective way to reach out to your customers, clients, or prospects. But as technology continues to change, so do consumers. Everyday more and more consumers prefer to be contacted via Text Message for certain offers or services.

Think about how many unread email notifications you currently have in you inbox. Some may have been sitting there for days, weeks, or even months. As you go over your inbox, you delete the unwanted ones to clean up the cluttered inbox. But you don’t sit there reading each email, you simply read the “Subject Line” to determine the destiny of the email.

This isn’t a problem with SMS. Think about the journey of an SMS when you receive it, how long do you let it sit there? If you are like most people, 98% of incoming SMS are read within the first 3 minutes of being received. While email open rate sits at an average ranging between 20-30%.

Although, we don’t want to discredit Email Marketing, for what it can accomplish. When done correctly with the right offer, right message, and right content; it can deliver a substantial ROI. Integrating SMS with your Email campaigns creates more opportunities for your customers to engage with you by adding that extra channel of communication.

Marketing Strategy To Fit SMS With Your Email Campaigns

With Go4Clients, you can implement a variety of marketing
strategies to complement with your email campaigns using SMS.

Opt In Your Email Database

Create an Opt-In database through your Email Campaigns.
Simply promote your brand with an Email campaign showing customers how they can
receive future promotions by Opting-In with SMS. Create loyalty programs with
SMS to grow your client database.

SMS Marketing Messaging

Once you’ve created your database, send SMS messages to
these customers promoting your product or service. SMS marketing forces
marketers to be simple and right to the point, exactly what customers want.
Having a 160 character limit helps get your point across quickly. Similar to
Email campaigns, the “subject” lines are the attention-grabbers. SMS messages
is one long subject line to get your audience’s attention to make a conversion
for you campaign.

SMS Customer Service Chat

With Go4Clients, you can actively engage with these
customers through the Chat Center & text them back if they have any
questions. Let your customers know you offer an SMS Chat option to solve their
inquiries or ask any questions, such as status of a shipped product. Increase
customer engagement with your brand by letting them use the communication
channel they’re most comfortable with.

Retargeting Campaigns

Go4Clients tools help you increase conversions with
retargeting strategies. Use SMS to retarget consumers who interact with your
brand on your site by offering special promotions to increase conversions. SMS
is especially helpful when supporting loyalty programs to keep users up to date
on how many points they have, what offers they have earned from the loyalty
program, or providing a QR code for in store time sensitive promotions.

Working Together

Adding SMS into your
marketing campaigns creates an advantage as it possess a quick targeted
advertisement for your audience. Go4Clients can help you convert data into
mobile opt-in data, monetize historical & unused data, and increase your
campaigns open rates.

Start using the communication channel your customers feel
more comfortable using. Increase customer engagement and convert your emails
into SMS Click leads, calls, and sales.

Get started with some pilot SMS campaigns with Go4Clients today. No Setup Fees
– No Infrastructure Costs – No Hidden Costs!