Email marketing is a form of direct marketing that uses email to promote your company's products or services. It is the best-known and most widely used form of direct marketing, targeting a specific audience within a database. It plays a critical role in all stages of the business cycle, from the consideration stage to the retention stage. In terms of ROI, it is the most efficient and economic digital channel for any company, thus its extensive use.
Email marketing automation is a strategy that allows you to send activated or scheduled emails according to the behavior of each user. Also, it is possible to automate according to the information you have about each client (gender, age, location, etc.). This powerful automation tool achieves a scalable email strategy over time, which translates to savings in time, effort and resources for the company.
Email marketing can help you build a personalized relationship with your audience while redirecting this audience to your blog, social media, or anywhere else you'd like them to visit. You can even segment their email addresses and target users by various demographics, so you only send people the messages they want to see the most. You will achieve the contextual message, to the right person, at the right time.