SMS marketing consists of using text messages as a channel to carry out marketing activities through the communication channel most widely used today by people, their cell phones. The power of SMS is that it is a fast, well-known and easy communication channel that your clients use and love.
Do you remember the days when you would send any mass campaign by text message and prayed for a sale? Fortunately, those times are over. SMS marketing allows you to automate communication with your customers, in a practical way, using short texts or links. Imagine sending an email to your clients, in parallel sending an SMS only to those who did not open your email, inviting them to view your message in their inbox. Your message will reach a much larger audience and your sales efforts will be accomplished. That is the power of multi-channel thanks to SMS Marketing.
SMS reading rates are astronomically higher compared to email, with average reading values of 90% within 3 minutes of receiving it. Amazing, right? Furthermore, in developing countries, with difficult access to smartphones, SMS is the channel with the highest market penetration. This makes text messages highly effective, useful for delivering critical information with the highest possible market coverage.