Immediately after the tragedy it was urgent to collect donations via an inexpensive and easy to launch medium that allowed donors to get in touch with UNICEF, without any wait time.
Program implemented for
Activate a code for
donors to communicate faster
We got better response
from donors to help
A Go4 shared short code was immediately activated for UNICEF. Donors could Text MOCOA and Go4 would immediately generate a callback from UNICEF which then collected the donation in a record time.
The program is in place for any future emergency requirements. A large part of the donor base actually Opted-In to become regular donors for other UNICEF programs
Collection of critical donations for children affected in the mudslide that affected over 2,200 people in Mocoa, Colombia.
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