Myths vs Reality – Marketing automation

Reading time (5 Min) – The most popular myth about marketing automatization is that “it only works for email marketing.” It is a popular misconception simply because people are unaware of the advantages and functionalities of marketing automatization in all channels! There’s no debating that email marketing is one of the most viable channels for marketing automatization, but with an All-in-one platform that allows the user to automatize various communication channels and create the optimal marketing strategy to grow sales and generate leads.

Your CRM is your Gold Mine

Reading time (3 Min) – CRMs are great for collecting and organizing information. But, what are you doing with that data? Are you using it to promote new services to existing clients?, to improve your clients loyalty? to recover lost clients? to collect? to entice and repurpose old leads that could be interested in new products?


Reading time (5 Min) – As we head into a new decade, top companies like Amazon have us shown how having good customer service is essential to success. As business owners, we work so our company can offer the best services to consumers. We look at every detail from how good our products are to our marketing strategies. Something important to know is customer feedback, we may think our business is amazing but our customers might have a different say in this. You need to collect data from your customers to understand how they feel about your brand.

How To boost Collection Rates with SMS Marketing

Reading time (5 Min) – Debt can be a sensitive and emotional topic to a lot of people. And collection companies need to be careful how they’re communicating with their customers about their past dues. They need to find ways to remind customers about their monthly payments without being too intrusive and not invade personal space. Choosing the correct channel of communication is a key factor that will determine an increase in payments.

3 Ways To Increase Your Database Open Rates

Reading time (3 Min) – Email and SMS campaigns can bring a huge profit towards your organization when done right. But when results are coming in, it causes frustration. Not to mention that your competitors are probably doing the same as you. But you religiously stick to your marketing strategy hoping for different results. And as we all know, doing the same thing over and over again, but expecting different results is the definition of insanity.